More than 300 publishing and marketing professionals turned out for the recent Magazine Day 2004 conference in Boston, presented by the Ad Club and the Lantern Club. The program included a creative study case on the national print campaign used to launch Song Airlines, as well as a discussion panel of media directors on “Why Print Works.” Spotted at the event were Heidi Schrock and Laura Leland, both of MNI, flanking Bill Murray of Newsweek.