AD CLUB, BOSTON

More than 300 publishing and marketing professionals turned out for the recent Magazine Day 2004 conference in Boston, presented by the Ad Club and the Lantern Club. The program included a creative study case on the national print campaign used to launch Song Airlines, as well as a discussion panel of media directors on “Why Print Works.” Spotted at the event were Heidi Schrock and Laura Leland, both of MNI, flanking Bill Murray of Newsweek.