Ad Agencies Market Themselves

With the economy in a down cycle and new business activity in the doldrums, agencies have turned to marketing a new client: themselves.

Advertising for ad agencies is not new, but a spate of recent local campaigns suggests it has become a popular coping mechanism in tough economic times.

In mid-April, WarrenCordes+ of Austin, Texas, launched a print ad and direct mail campaign called “Revolutionaries.” Using images of historic figures such as Buckminster Fuller and Sir Winston Churchill, the advertisements use rather dense copy to draw parallels between such great thinkers and the creative brains at WarrenCordes+.