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NEW YORK Database giant Acxiom said it has reached an agreement to buy Digital Impact in a deal worth about $140 million.
Under terms of the agreement reached by the companies’ boards of directors, Acxiom will pay $3.50 per share, about $140 million, for Digital Impact, a San Mateo, Calif., Internet marketing agency specializing in e-mail services. Acxiom said Digital Impact would have about $20 million in cash on its books when the transaction closes in about a month.
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