Acura Ads Attempt to Make Piston Blocks, Lug Nuts Sexy

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The scene opens with a stark white room, reminiscent of an art gallery, arranged with engine components perched atop tall spindles: crank shafts, piston blocks, belt assemblies.
   
With all the motors running, the room is a deafening caterwaul. “Most automobiles use only insulation to reduce noise,” announces the narrator, “but we take a different approach. We use microphones to detect unwanted engine sounds, then transmit opposition frequencies to eliminate them.” Like magic, the room falls silent—enough for the viewer to hear a warbling canary inside a bamboo cage.

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