Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES All three agencies that had active proposals on the table for the Washington Lottery’s marketing account have advanced to the finals, confirmed lottery legal counsel Ceil Buddeke.
The finalists are the incumbent, Publicis Groupe’s Publicis; WPP’s Cole & Weber/Red Cell; and independent WongDoody, all in Seattle, Buddeke said.
Five agencies had responded to the lottery’s request for proposal but Interpublic Group’s Sedgwick Rd. and Omnicom’s DDB, both in Seattle, dropped out of the review earlier in the process [Adweek Online, Feb.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in