Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Some actors are so devoted to The Method. Consider the five squirrels starring in 3M’s new Post-it Easel Pad spot by Grey Advertising.
Scooter, Skippy, Squirrely, Rocky and Ben rehearsed incessantly for the spot, in which they use the new product to plan their raid on a bird feeder.
Grey associate creative director Al Radicchi said the animals practiced walking on formica surfaces and Post-it Easel Pads for eight weeks before the four-day shoot.
“They need to know what they have to do, what surface they will walk on before we start filming,” he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in