Investment Strategy Leads Kupper Parker To Target Kansas City, Louisville Markets
CHICAGO–Kupper Parker Communications in St. Louis expects to extend its “supra-regional” agency concept with impending acquisitions in Kansas City, Mo., and Louisville, Ky., agency executives said last week.
KPC’s strategy is to invest in markets where no large agencies are operating, said Bruce Kupper, managing partner of the St. Louis shop.
“We feel that with the size of our staff and the specialties they have, we have a degree of expertise in these markets that is greater than [the markets] currently have,” Kupper said.
Kupper declined to name the two shops the agency is closing in on. The buys would add to KPC’s presence in Kansas City and extend its range in the middle South.
In what Kupper said were all straight cash deals, KPC most recently acquired Gallinghouse
& Associates in New Orleans and The Art Studio, a creative boutique in Nashville, Tenn. Gallinghouse was paired with Kupper Parker/Fitzgerald, the agency formed through the purchase earlier in the year of Fitzgerald Advertising in New Orleans.
The acquisitions combined with additional business boosted billings by $12 million last year, to a total KPC now says is $130 million.
Separately, in a reorganization set for this summer, the agency intends to set up KPC Retail Services to handle retail clients including the Campo appliance chain, The Medicinne Shoppe, Imo’s Pizza and Shoe Carnival.