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DETROIT ACDelco has unveiled a pair of TV spots as part of its “Real car guys know” campaign introduced in April.
The commercials from Interpublic Group’s Campbell-Ewald in Warren, Mich., will air during motorsports programs and take a humorous look at what it takes to be a “real car guy.”
One spot, “Real Cars Guys,” shows ACDelco technicians who love their jobs a little too much. One sleeps on a creeper under his bed, while another opens a fresh can of coffee with an oil-can spout.
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