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New Campaign Aimed at Mechanics, Consumers of Both Genders
DETROIT–General Motors’ ACDelco division has launched a brand-building campaign that employs a tagline first used on a test basis in advertising last year.
The tag, “If you’re not asking for it, you’re asking for it,” appears in four new 30-second TV spots, three radio ads and print work. Two of the TV commercials, “In Car Cerated” and “Walk This Way,” are currently airing; the other two are in testing and expected to break before the end of the year.
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