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MASTERCARD INTERNATIONAL
Budget: $85-90 million
Decision Date: By December Incumbent: Ammirati Puris Lintas, New York
Market situation
Visa maintains its leadership position, accounting for about 54 percent of the total $416 billion in goods and services consumers charged last year, per Credit Card News. MasterCard is a distant second with around 34 percent, followed by Discover (9 percent) and American Express (3 percent). On the marketing front, Visa is continuing its “Everywhere” campaign that touts the card’s wide acceptability.
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