Accounts in Review: Tire Retailer Ups Its Game

RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt outstripped two rivals to land the assignment, whose media budget is expected to jump from less than $1 million to $25 million next year.

Meanwhile, finalists in two big-ticket pitches—for Anheuser-Busch InBev's $575 million U.S. media account and Infiniti's $450 million global creative business—expect a decision any day now.

1

Anheuser-Busch InBev, Media

Media spend: $575 million
Incumbents: Busch Media (buying), Starcom (planning, research)
Contenders: Spark, MediaCom
Completion: October

2

Sprint, Broadcast Creative

Media spend: $450 million
Incumbent: Figliulo & Partners
Contenders: Deutsch LA, Saatchi & Saatchi, Crispin Porter + Bogusky, Arnold, Kirshenbaum Bond Senecal + Partners
Consultant: Mercer Island Group
Completion: November

3

Infiniti, Global Creative

Media spend: $450 million
Incumbent: TBWA
Contenders: Crispin Porter + Bogusky, Bartle Bogle Hegarty, Anomaly, Goodby, Silverstein & Partners
Consultant: Roth Observatory International
Completion: October

4

Brown-Forman, Global Media

Media spend: $100 million
Incumbent: UM
Contenders: incumbent, others to be determined
Consultant: External View Consulting Group
Completion: December

5

Tiffany, Global Media

Media spend: $100 million
Incumbent: various agencies in different regions
Contenders: MEC, MediaCom, OMG team
Consultant: Ark Advisors
Completion: October

6

New York Lottery, Creative, Media

Media spend: $50 million
Incumbents: DDB, OMD
Contenders: creative: incumbent, FCB Garfinkel, McCann Erickson; media: incumbent, Initiative, UM
Completion: October

7

RightTurn.com, Creative, Media

Media spend: $25 million
Incumbent: Brokaw
Contenders: Cramer-Krasselt, Doner, Possible
Consultant: Roth Observatory International
Awarded to: C-K

8

OppenheimerFunds, Creative

Media spend: $20 million
Incumbent: Havas Worldwide
Contenders: McCann Erickson, Wieden + Kennedy, Mullen
Consultant: Ark Advisors
Completion: October