Accounts In Review – Southeast

Budget Client/Brand Location Incumbent Contenders Decision Date
$10 million Stride Rite Corp.’s Keds division Lexington, Mass. Foote, Cone & Belding – San Francisco WestWayne – Atlanta / Eisner & Associates – Baltimore / Trahan, Burden & Charles – Baltimore / DeVito/Verdi – New York / Weiss Stagliano Partners – New York / Undisclosed others Summer
$10-15 million Paramount Parks Charlotte, N.C. Temerlin-McClain – Irving, Texas Undisclosed agencies Summer
$5 million (estimated) Cable & Wireless Vienna, Va. None Undisclosed Washington, D.C., and New York agencies Undisclosed
$4.7 million Miccosukee Indian Gaming Miami JGR & Associates – Miami Evans & Fitzgerald – Coral Gables, Fla. / Lipof & Zayas Advertising – Fort Lauderdale, Fla. / G&G Advertising – Orlando / Marketing Magic – Hollywood / Beber Silverstein and Partners – Miami Assigned to Marketing Magic – Hollywood
$2 million Gibson Musical Instruments Nashville, Tenn. Several agencies on a project basis Undisclosed agencies Undisclosed
$2 million Daytona Beach Convention and Visitors Bureau Daytona Beach, Fla. Doe-Anderson Advertising and Public Relations – Louisville, Ky. Incumbent / Fry/Hammond/Barr – Orlando, Fla. / Just Partners – Richmond, Va. May
$2 million Georgia Department of Industry, Trade & Tourism Atlanta J. Walter Thompson – Atlanta Incumbent / Clarion Marketing & Communications – Atlanta / One undisclosed agency May
$800,000 – 1 million North East Medical Center Concord, N.C. Newman, Saylor & Gregory, Columbia, S.C. The Adams Group – Columbia, S.C. / Thurston – Richmond, Va. / Noble Steed Associates – Baltimore / Elberson Senger Shuler – Charlotte, N.C. / Bryant & Clark Communications – Charlotte, N.C. / Steedman Communications – Charlotte, N.C. Assigned to Steedman Communications – Charlotte, N.C.
$500,000 Mount Gay Rum (creative only) Miami The Blum Group, New York Clockwork Advertising – Atlanta / George Hoyos & Associates – Bridgetown, Barbados April