Accounts in Review: NBA, Brown-Forman Pick Finalists

It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the next couple of weeks. Few is a relative term, however, as Johnnie Walker's "short list" is five agencies long. Ah, but we've seen that trend before.

Final pitches are long since over in the Sprint and New York Lottery searches. So, decisions in each contest are expected in the next few days.

1

Sprint, Broadcast Creative

Media spend: $450 million
Incumbent: Figliulo & Partners
Contenders: Deutsch LA, Arnold
Consultant: Mercer Island Group
Completion: November

2

JCPenney, Media

Media spend: $430 million
Incumbent: OMD
Contenders: Incumbent, others to be determined
Completion: January

3

Bloomin’ Brands, Media

Media spend: $150 million
Incumbent: Carat
Contenders: Incumbent, undisclosed others
Consultant: Joanne Davis Consulting
Completion: December

4

Brown-Forman, Global Media

Media spend: $100 million
Incumbent: UM
Contenders: Incumbent, Maxus, MediaVest, Zenith Media
Consultant: External View Consulting Group
Completion: December

5

NBA, Creative

Media spend: $50 million
Incumbent: Goodby, Silverstein & Partners
Contenders: Incumbent, R/GA, Translation
Consultant: Hasan + Co.
Completion: December

6

New York Lottery, Creative, Media

Media spend: $50 million
Incumbents: DDB, OMD
Contenders: Creative: incumbent, FCB Garfinkel, McCann Erickson; Media: incumbent, Initiative, UM
Completion: November

7

Johnnie Walker, Creative

Media spend: $40 million
Incumbent: Bartle Bogle Hegarty
Contenders: Incumbent, BBDO, Ogilvy & Mather, Anomaly, Wieden + Kennedy
Completion: December
 

8

OppenheimerFunds, Creative

Media spend: $20 million
Incumbent: Havas Worldwide
Contenders: MRM, Wieden + Kennedy, Mullen
Consultant: Ark Advisors
Completion: November