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Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart.
The lead creative agency on Dentsu's team was mcgarrybowen, which had worked on Sears since 2011. But a source said the agency reconsidered the pitch after its current contract expired without renewal and marketing chief Imran Jooma left the company to join Finish Line.
Also, what started out as a review focusing on credentials and integration has evolved into a creative pitch and all the costs associated with that.
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