Accounts in Review: CarMax’s Selection Comes Down (Quickly) as NBA Finalists Await Decision

It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the North Carolina's second win in the past two weeks, after Crocs.

The NBA, meanwhile, has entered a fee-proposal stage after presentations, and four finalists are preparing to pitch Johnsonville Sausage. The competition is fierce, with incumbent Cramer-Krasselt defending against Fallon, Droga5 and Crispin Porter + Bogusky.

8

Sprint, Broadcast Creative

Media spend: $450 million
Incumbent: Figliulo & Partners
Contenders: Deutsch LA, Arnold
Consultant: Mercer Island Group
Completion: December

7

JCPenney, Media

Media spend: $430 million
Incumbent: OMD
Contenders: Incumbent, others to be determined
Completion: January

6

U.S. Army, Creative, Media

Media spend: $180 million
Incumbents: McCann Erickson, UM
Contenders: Incumbents, others to be determined
Completion: March 2016

5

Bloomin’ Brands, Media

Media spend: $150 million
Incumbent: Carat
Contenders: Incumbent, undisclosed others
Consultant: Joanne Davis Consulting
Completion: December

4

Brown-Forman, Global Media

Media spend: $100 million
Incumbent: UM
Contenders: Incumbent, Maxus, MediaVest, Zenith Media
Consultant: External View Consulting Group
Completion: December

3

CarMax, Creative

Media spend: $60 million
Incumbent: Silver + Partners
Contenders: BBDO, McKinney, The Martin Agency
Awarded to McKinney

2

NBA, Creative

Media spend: $50 million
Incumbent: Goodby, Silverstein & Partners
Contenders: Incumbent, R/GA, Translation
Consultant: Hasan + Co.
Completion: December

1

Johnsonville Sausage, Creative

Media spend: $30 million
Incumbent: Cramer-Krasselt
Contenders: Incumbent, Fallon, Droga5, Crispin Porter + Bogusky
Consultant: Avidan Strategies
Completion: December