For the fifth time in eight years, Cadillac has hired a new lead agency. Eighteen months after a team of Interpublic Group agencies took the reins, the brand shifted its global creative account to Publicis. It's a massive win—and challenge—for the new agency, as brand sales lag far behind market leaders BMW, Mercedes and Lexus in the United States. Account revenue is estimated at $20 million.
Another big shift was Brown-Forman's global media account, which left UM for MediaVest. Several other searches, meanwhile, at are or near completion, including those for the NBA, Johnnie Walker and Johnsonville sausage. Just in time for the holidays, right?