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For the fifth time in eight years, Cadillac has hired a new lead agency. Eighteen months after a team of Interpublic Group agencies took the reins, the brand shifted its global creative account to Publicis. It's a massive win—and challenge—for the new agency, as brand sales lag far behind market leaders BMW, Mercedes and Lexus in the United States. Account revenue is estimated at $20 million.
Another big shift was Brown-Forman's global media account, which left UM for MediaVest.
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