Accounts In Review

ACCOUNTS IN REVIEW
Budget
Client/Brand
Consultant
Incumbent
Contenders
Decision Date

$700 million
Pfizer – New York (media consolidation)Achenbaum Bogda Associates – New York
Bates Worldwide
(media for several Warner-Lambert brands)
Carat North America (media for most Pfizer brands)
The Media Edge(media for Pfizer’s Celebrex)
MindShare U.S.A. (media for several Warner-Lambert brands) – all New York
Incumbents
Undisclosed agenciesUndisclosed

$300 million
GlaxoSmithKline – London(media consolidation)None
Jordan, McGrath, Case & Partners Euro RSCG(SmithKline’s print buying)
MediaCom(SmithKline’s broadcast buying)
The Media Edge(Glaxo’s media) – all New York
Incumbents
Undisclosed agenciesUndisclosed

$150-170 million
Citibank – New York(Creative and media)None
Young & Rubicam – New York
Fallon – Minneapolis
TBWA\Chiat\Day – New York, Playa del Rey, Calif., and San FranciscoAwarded to Fallon

$100 million
Kmart – Troy, Mich.
None
Campbell Mithun – Minneapolis
Incumbent
FCB Chicago
Grey Worldwide
J. Walter Thompson
Lowe, Lintas & Partners – All in New York
Temerlin McClain – Irving, Texas
One undisclosed shopSeptember

$100 million
Gemstar International – Pasadena, Calif.None
New assignment
Undisclosed
August

Up to $100 million
AT&T (business-services account only) – Basking Ridge, N.J.
None
New assignment
Cliff Freeman and Partners
FCB Worldwide
Young & Rubicam – all New York
Schifino Lee – Tampa, Fla.September

$75-90 million
Monster.com – Maynard, Mass.
Pile and Co. – Boston
Mullen – Wenham, Mass.
Incumbent
Arnold Communications – Boston
Wieden + Kennedy – Portland, Ore
BBDO
Bozell
DDB
Ogilvy & Mather – All in New York
September

$70 million
Southeast Toyota Distributors (account consolidation) Deerfield Beach, Fla.
AAR/Bob Wolf Partners – New York
Saatchi & Saatchi – Fort Lauderdale, Fla.
Omni Automotive – , Birmingham, Ala.
McGee & Starr Advertising – Boca Raton, Fla.
Moran Group – Baton Rouge, La.Omni Automotive – Birmingham, Ala.
WestWayne – Atlanta and Tampa, Fla
Gotham
Grey Worldwide – Both New York
September

$65-70 million
DirecTV (Creative and media planning only) – Los Angeles
Select Resources International – Los AngelesCampbell-Ewald – Los Angeles
DDB
D’Arcy Masius Benton & Bowles – All in Los Angeles
GMO/Hill, Holliday
Goodby, Silverstein & Partners – both in San Francisco
Deutsch/LA – Marina del Rey, Calif.
August

$50 million
U.S. Air Force, – San Antonio
None
Bozell Kamstra Texas, – Irving, TexasIncumbent
GSD&M – Austin, Texas
Image Media Services – McLean, Va.
SiegelGale – New York
TMP Worldwide – Washington, D.C.
One undisclosed agency
October

$50 million
Net2Phone – Hackensack, N.J.
None
New assignment
Undisclosed agencies
August

$45 million
California Dept. of Health Services – Sacramento, Calif (Anti-smoking account)
None
Asher & Partners – Los Angeles
DGWB – Irvine, Calif. / Dailey & Associates – West Hollywood, Calif. / Deutsch/LA / Ground Zero – Both in Marina del Rey, Calif. / Goodby, Silverstein & Partners – San Francisco
August

$42 million
Winn-Dixie Stores – Jacksonville, Fla.None
Cook Marketing Communciations – Jacksonville, Fla.Undisclosed agencies
Undisclosed

$40 million over three years
California Office of Family Planning – Sacramento, Calif.
None
Runyon, Salzman & Einhorn – SacramentoIncumbent / Gardner, Geary, Coll & Young – San Francisco with Deen + Black Public Relations – Sacramento and / Cruz/Kravets: Ideas, Los Angeles / Possible others
August

$40 million
Little Caesars – Detroit
None
FCB Worldwide – Southfield, Mich.
Unknown
Fall

$35-40 million
Showtime Networks – New York (media planning and buying, some creative)
None
The Media Edge – New York(media planning)Incumbent
DDB Worldwide
TN Media
Bozell Worldwide
Zenith Media
Saatchi & Saatchi – all New York
GSD&M – Austin, Texas
Starcom/Leo Burnett – ChicagoAugust

$35 million
Amtrak – Washington, D.C.
Jones-Lundin Associates – Chicago
DDB Worldwide – New York
Undisclosed agencies
September

$30-40 million
HotJobs.com – New York
None
McCann-Erickson – Troy, Mich
DiNoto Lee
Merkley Newman Harty
TBWA\Chiat\Day
Weiss Stagliano Partners – all New York
July

$30 million
InterNAP – Seattle
Select Resources International – Los AngelesNew assignment
Undisclosed
August

$25 million
Goldman Sachs – New York
Pile and Co. – Boston
Lowe Lintas & Partners
Doremus
Mezzina/Brown – All in New YorkDoremus
Mezzina/Brown – Both in New York
Undisclosed others
Undisclosed

$25 million
Virgin Entertainment – (Megastores account and affiliated business) – Los Angeles
None
WongDoody, – Los Angeles
Incumbent / Bulldog Drummond – San Diego / Leagas Delaney – San Francisco / Undisclosed othersAugust

$20-30 million
Verizon Communications – New York (fall branding and product push only)
None
New assignment
Arnold Communications – Boston
Burrell Communications – Chicago
The Lord Group – New York
Ogilvy & Mather – Dallas
Temerlin McClain – Irving, TexasSeptember

$20 million
General Motors (Hummer) – Detroit
None
Pyro Brand Management – Dallas
Eight undisclosed agencies
September

$18 million
Park Place Entertainment – Las Vegas
None
(new assignment)
Temerlin McClain – Irving, Texas
Grey Advertising – Los Angeles
Dailey & Associates – West Hollywood, Calif.
August

$17 million
SBC Communications(consolidated Hispanic account) – San Antonio
None
Hernandez & Garcia – Lincolnwood, Ill.
HeadQuarters Advertising – San Francisco17 undisclosed agencies
September

$15-20 million
L.L. Bean – Freeport, Maine
Pile and Co. – Boston
Mullen – Wenham, Mass.
Undisclosed
September

$15-20 million
Shoppinglist.com – Sunnyvale, Calif.
Select Resources International – Los AngelesDMNA – Palo Alto, Calif.Black Rocket / Kirshenbaum Bond & Partners / Saatchi & Saatchi – All in San Francisco
August

$10-12 million
Hoovers Online – Austin, Texas
Mike Cripe – Austin, Texas
GSD&M – Austin, Texas
Publicis – Dallas
Temerlin McClain – Irving, Texas
TFA/Leo Burnett – Austin, Texas
August

$10 million
Essilor of America, (business-to-business account) – Dallas
None
Adair-Greene – Atlanta
Dorland Sweeney Jones – Philadelphia
Dorland Sweeney Jones – Philadelphia
Undisclosed agencies
August

$10 million
EPA Energy Star – Washington, D.C.
None
DDB – Seattle and Dallas with ICF – Washington, D.C.
DDB Dallas with ICF
Undisclosed Others
August

$10 million
TradeCast Securities – Houston
None
Doe-Anderson Advertising and Public Relations – Louisville, Ky.
Bates Southwest
Fogarty Klein Monroe
Rives Carlberg – All HoustonOctober

$10 million
Checkers Drive-In Restaurants – Clearwater, Fla.Select Resources International – Los AngelesCrispin Porter & Bogusky – Miami
Undisclosed agencies
Undisclosed

$10 million
Environmental Protection Agency – Washington, D.C.None
DDB – Dallas
Incumbent
Undisclosed agenciesSeptember

$8-10 million
National Peanut Board – Atlanta
None
(new assignment)
Undisclosed agencies
September

$8 million
Compass Bank – Birmingham, Ala.
Peter Coughter – Richmond, Va.
The Richards Group – Dallas
DDB – Dallas
McKee Wallwork Henderson – Albuquerque, N.M.
Two undisclosed agencies
August

$6-8 million
Texas Lottery(minority marketing) – Austin, TexasNone
The King Group – Dallas
Undisclosed agencies
Cancelled

$6 million
Union Planters Bank – Memphis, Tenn.
None
The Ramey Agency – Memphis, Tenn.
Undisclosed agencies
October

$5-8 million
International Parts – Jacksonville, Fla.
The Watters Group – Tampa
(new assignment)
Cook Marketing Comm.
Burdette Agency – Both Jacksonville, Fla.
iXL
Sawyer Riley Compton – Both AtlantaAssigned to Cook

$5 million
Alabama Power Company (creative only) – Birmingham, Ala.
None
Shepardson, Stern + Kaminsky – New YorkUndisclosed agencies
October

$3-5 million
Bullhorn.com – Boston
None
Deutsch – Boston
Philip Johnson Associates – Cambridge, Mass.
Connelly & Partners With Blue 22 – Both in Boston
Undisclosed othersAugust

$3-5 million
Edward Jones – St. Louis
None
Momentum – St. Louis
Incumbent
Chicago Creative Partnership – Chicago
Tom Reilly Advertising – Evanston, Ill
Schupp Co.
Simons Durham
Waylon Ad – All in St. Louis
September

$3-4 million
CareGroup – Boston
Pile and Co. – Boston
Haggman – Manchester, Mass
Allen & Gerritsen – Watertown, Mass.
Cronin & Co. – Glastonbury, Conn.
Kelley Habib John
Integrated Marketing – Boston
BVK/McDonald – Milwaukee
MRA – Syracuse, N.Y.
Princeton Partners – Princeton, N.J.August

$3-4 million
Connecticut Tourism – Hartford, Conn.
None
O’Neal & Prelle – Hartford, Conn.Undisclosed
Undisclosed

$3 million
San Antonio Convention & Visitors Bureau – San Antonio
None
The Center for the Persuasive Arts – San AntonioIncumbent
Bromley Communications
Inventiva – All San AntonioAugust

$1.5 million
Tourism Board of Collier – County (Fla.)None
Tweed Advertising – Fort Myers, FlaIncumbent
Kelley Swofford Roy – Coral Gables, Fla.
Meridian Group – Fort Lauderdale, Fla.
Assigned to Kelley Swofford Roy