Accounts In Review

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ACCOUNTS IN REVIEW
Budget

Client/Brand
Consultant
Incumbent
Contenders
Decision Date
$150-225 million
American Legacy Foundation (tobacco education) – Washington, D.C.
Richard Roth Associates, Chappaqua, N.Y., and Baumwoll International, New York (both compensation only)
New assignment
Arnold Communications – Boston, with Crispin Porter & Bogusky – Miami
The Richards Group – Dallas, with Western Initiative Media – Los Angeles
Messner Vetere Berger McNamee Schmetterer/Euro RSCG with SFM Media LLC/MPG, Both New York
September


$100 million
Delta Air Lines – Atlanta
None
Saatchi & Saatchi – New York
Incumbent
Grey Advertising – New York
Leo Burnett – Chicago
TBWA Worldwide – New York, Playa del Rey, Calif.,
























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