Accounts In Review

ACCOUNTS IN REVIEW
Budget

Client/Brand
Consultant
Incumbent
Contenders
Decision Date
$150-225 million
American Legacy Foundation (tobacco education) – Washington, D.C.
Richard Roth Associates, Chappaqua, N.Y., and Baumwoll International, New York (both compensation only)
New assignment
Arnold Communications – Boston, with Crispin Porter & Bogusky – Miami
The Richards Group – Dallas, with Western Initiative Media – Los Angeles
Messner Vetere Berger McNamee Schmetterer/Euro RSCG with SFM Media LLC/MPG, Both New York
September


$100 million
Delta Air Lines – Atlanta
None
Saatchi & Saatchi – New York
Incumbent
Grey Advertising – New York
Leo Burnett – Chicago
TBWA Worldwide – New York, Playa del Rey, Calif., and London
September


$50 million
Deloitte Touche Tohmatsu International – New York
Lippincott & Margulies – New York
New account
Keiler & Co. – Farmington, Conn
DDB
Messner Vetere Berger McNamee Schmetterer/Euro RSCG
Ogilvy & Mather – all New York
Undisclosed


$44 million (over three years)
California Department of Health Services’ Tobacco Control Section – Sacramento, Calif.
None
Asher & Partners – Los Angeles
Incumbent
Undisclosed others
Fall


$35 million
Celebrity Cruises – Miami
None
Harris Drury Cohen – Fort Lauderdale, Fla.
WestWayne – Miami
Bozell
Ogilvy & Mather
Saatchi & Saatchi – all New York
Undisclosed


$33 million
Royal Caribbean Cruise Line – Miami (creative)
None
McKinney & Silver – Raleigh, N.C.
Incumbent
Arnold Communications – Boston
Temerlin McClain – Irving, Texas
Undisclosed


$30 million
Avis Rent A Car System (creative only) – Garden City, N.Y.
Pile and Co. – Boston
Bates USA – New York
Ammirati Puris Lintas – New York
Lowe & Partners/SMS – New York
McCann – Erickson – New York
Awarded to McCann-Erickson – New York


$30 million
Boeing – Seattle
Geduldig & Ferguson – New York
Cole & Weber – Seattle
Bozell – Seattle
Publicis – Seattle
McCann-Erickson – Los Angeles
Awarded to McCann-Erickson – Los Angeles


$29 million
Wrangler Jeans Co. (creative only) – Greensboro, N.C.
None
The Martin Agency – Richmond, Va.
Approximately 10 undisclosed agencies
Fall
$25-30 million
Principal Financial Group Des – Moines, Iowa
Triad Consulting – Troy, Mich.
Brown Marketing Communications – Chicago
Undisclosed
September


$25 million
Dotsafe – Phoenix
None
New assignment
Undisclosed
Undisclosed


$25 million
Hoover Co. – Canton, Ohio
Jones – Lundin Associates – Chicago
Euro RSCG Tatham – Chicago
Leo Burnett – Chicago
DDB – Chicago
Foote, Cone & Belding – Chicago
J. Walter Thompson – Chicago
Doner – Southfield, Mich
November


$25 million
John Deere (commercial and consumer products division) – Raleigh, N.C.
None
Publicis & Hal Riney – Chicago
Campbell-Ewald – Warren, Mich.
Foote, Cone & Belding – Chicago
Fall


$20 million
Essential.com – Burlington, Mass. (creative only)
None
(new assignment)
Undisclosed
September


$18 million
Illinois Lottery – Chicago/Springfield, Ill.
None
Foote, Cone & Belding – Chicago
DDB – Chicago
J. Walter Thompson – Chicago
Ogilvy & Mather – Chicago
October


$15 – 20 million
Blue Cross & Blue Shield Association – Chicago
None
Foote, Cone & Belding – Chicago
Incumbent
Nine undisclosed others
November


$15 – 20 million
Bacardi – Martini USA – Miami, Fla.
AAR/Bob Wolf & Partners – New York and Los Angeles
Ammirati Puris Lintas – New York (resigned account)
Mezzina Brown – New York (creative)
Goodby, Silverstein & Partners – San Francisco (creative)
Undisclosed others (media)
DeWitt Media – New York (media)
Undisclosed


$15 – 20 million
Mattel – El Segundo, Calif. (Barbie software only)
None
Ogilvy & Mather – Los Angeles
Incumbent
Young & Rubicam – New York
September


$15 million
Powertel – West Point, Ga.
The Bedford Group – Atlanta
Pollak Levitt & Nel – Atlanta
Incumbent
Undisclosed agencies
Undisclosed


$12 million
Solar Communications – Millville, NJ
agencyfinder.com – Richmond, Va.
new assignment
Trahan, Burden & Charles – Baltimore
Tierney & Partners – Philadelphia
Fall


$10 – 20 million
IWant.com – Burlington, Mass.
None
New account
Undisclosed
September


$10 – 15 million
Roxy Systems (Roxy.com) – Hopkinton, Mass.
Pile and Co. – Boston
New account
CGN Marketing & Creative Services – Boston
Gotham – New York
Hanft Byrne Raboy & Partners – New York
Awarded to Gotham


$10-15 million
Sealy Mattresses – High Point, N.C.
None
Leo Burnett Co. – Chicago
Long Haymes Carr – Winston-Salem, N.C.
McKinney & Silver – Raleigh, N.C.
Trone Advertising – High Point, N.C.
Assigned to LHC


$10 million
Royal Caribbean Cruises (direct marketing) – Miami
None
CF2GS – Seattle
Rapp Collins – Irving, Texas
McKinney & Silver – Raleigh, N.C.
FCB Direct – New York
OgilvyOne – New York
August


$10 million
Yellow Freight, Overland Park, Kan.
Select Resources – Beverly Hills Calif.
(new assignment)
Bernstein-Rein Advertising,
Valentine McCormick Ligibel – Both Kansas City, Mo.
Campbell-Ewald – Warren, Mich.
D’Arcy Masius Benton, & Bowles – St. Louis
DraftWorldwide – Chicago
September


$10 million
La Quinta Inns – Irving Texas
None
Publicis – Dallas
Undisclosed agencies
Undisclosed


$9 million
Vista Eyecare – Lawrenceville, Ga.
None
Pollak Levitt Nel Advertising – Atlanta
Grey Advertising – Los Angeles
Kovel/Fuller – Los Angeles
Undisclosed Southeast agencies
September


$8-10 million
Lexon Technologies – Downers Grove, Ill.
None
None
15 undisclosed Midwest shops
October


$6 – 10 million
Sixdegrees – New York
Pile and Co. – Boston
(new assignment)
Undisclosed
October


$6 million
QuickTrip – Tulsa, Okla.
Barry Silverman – Houston
(new assignment)
Undisclosed agencies
Fall


$5 – 8 million
Virtual Ink – Boston
Pile and Co. – Boston
New account
Wickersham Hunt Schwantner – Boston
Angotti, Thomas, Hedge
Gotham
Hampel/Stefanides – all New York
Carmichael Lynch
Martin Williams – both Minneapolis
September


$5.6 million
Connecticut Lottery – New Britain, Conn.
None
Cronin & Co. – Glastonbury, Conn.
Incumbent
Undisclosed others
November


$5 million
Siemens Communication Devices – Austin, Texas
Undisclosed
None
Undisclosed agencies
October


$4 – $6 million
Pacific Sunwear – Anaheim, Calif
None
FCB McElroy – Newport Beach, Calif – (Project basis)
Incumbent
Bates USA – Irvine, Calif.
DGWB Advertising – Irvine, Calif.
Bozell Worldwide – Costa Mesa, Calif.
Colby Effler & Partners – Santa Monica, Calif.
September – October


$4 – 6 million
Texas Lottery (minority account) – Austin, Texas
None
New assignment
Undisclosed agencies
October


$3 – 5 million
MacGregor Golf – Atlanta
None
Howard, Merrill & Partners – Raleigh, N.C.
Austin Kelley Advertising
Fricks/Fireston
T.G. Madison – all Atlanta
Burris – High Point, N.C.
Husk – Jennings – Jacksonville, Fla.
The Holland Group – New York
September


$3 million
Walt Disney Vacation Club – Orlando, Fla.
None
In-house
Undisclosed agencies
Undisclosed


$2 million
Tennessee Valley Authority – Knoxville, Tenn.
None
Fitzgerald & Company – Atlanta
Incumbent
The Buntin Group – Nashville, Tenn.
J. Walter Thompson – Atlanta
DMB&B – St. Louis
Fall


$2 million
Children’s Health Insurance Program – Austin, Texas
None
New assignment
Undisclosed agencies
October


$1-1.5 million
Mass. Convention Center Authority – Boston
None
CC and D Communications (defunct) – Boston
Undisclosed
September


$260,000
Mass. Emergency Management Agency (Y2K education) – Framingham, Mass.
None
(new assignment)
Undisclosed
September