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Pacific Marketing Group has been retained by two firms: Panasonic/3DO, San Mateo, Calif. and StarSight Telecast, Fremont, Calif.
Graphic design studio Broom & Broom has been retained by Vienna, Va.-based America Online.
Citizen America has selected Elliot/Dickens, San Jose, Calif., to launch its first line of laser printers.
SAN DIEGO
Toy manufacturer Tiger Electronics has selected Very Special Events to coordinate its first national mall toy tour.
Speer/Hall & Associates has been contracted to handle marketing services for four new accounts: the 18th annual San Diego Harvest Festival, Bellissima Day Spa, Healthy Lifestyles Expo and Travelers Aid of San Diego.
Roni Hicks & Associates has been chosen to provide advertising and public relations for Villa Martinique Holdings. The company has also been selected to handle public affairs services for the Viejas tribe of Kumeyaay Indians.
ORANGE COUNTY
Claim Jumper Restaurants, Irvine, Calif., has signed with Laer Pearce & Associates, Irvine, Calif., to handle media relations.
Linfinity Microelectronics, Garden Grove, Calif., has named Jann Church Partners/Newport Beach, Calif., to launch a name change and repositioning program for its microelectronics group.
Koppes Pettit Advertising/Irvine, Calif., has added to its account roster St. Jude Medical, a Minneapolis-based manufacturer of prosthetic heart valves.
Graphic Edge Advertising/Huntington Beach, Calif., has added two Huntington Beach-based clients: Huntington Beach Hospital and Super Pets.
Mustang Marketing & Advertising/Agoura Hills, Calif., has added two new accounts: pro bono client United Way of Ventura County, Ventura, Calif. and California United Bank, Encino, Calif.
Cheryl Hirsch Communications/Encino, Calif., has been signed by Play-Hut, a maker of portable playhouses for kids.
Wordsmith Advertising/Woodland Hills, Calif., has been awarded a contract to design the logo for the First Annual California Air and Water Festival, Long Beach, Calif.
Steinway piano dealer Sherman Clay has retained The Pollack PR Marketing Group to coordinate activities surrounding the final U.S. stop of the Vladimir Horowitz Steinway Tour.
Payless Drug Stores has assigned Font & Vaamonde-West to handle Hispanic marketing for the retail chain throughout the Western region.
JMPR/Woodland Hills, Calif., has retained four clients: Consulier Automotive, Riviera Beach, Fla.; Bridgestone Tire, Nashville, Tenn.; Monterey Sports & Race Car Auction, Monterey, Calif; and World Classic Auction and Exposition Co.’s Pebble Beach Expo ’93, Danville, Calif.
Darryl Lloyd, Glendale, Calif., has added three clients: Environmental Dynamics, Carson, Calif.; InterBio, Baton Rouge, La.; and Hiarc, Irvine, Calif.
LOS ANGELES
Friskies PetCare, Glendale, Calif., has retained The Blaze Co. as public relations counsel for the launch of its 1994 Friskies and Mighty Dog pet calendars.
Lee & Associates has been appointed by Armaly Brands, Walled Lake, Mich., to handle public relations for its Estracell II sponge line.
Macy + Associates/Venice, Calif., has added to its roster Ritter Ranch, Los Angeles, a master-planned community; restaurant McCormick & Kuleto’s, San Francisco, and Las Vegas-based commercial and industrial real estate developer Summa Corp.
Copyright Adweek L.P. (1993)
