Access 360 to Target Mall-goers

Access 360 Media announced Wednesday (Sept. 16) the launch of Mallvision360 Digital, an out-of-home network in malls. Through an exclusive, multi-year partnership with Simon Property Group, Mallvision360 will be integrated into Simon’s current On-Spot Digital Network on more than 900 screens in 49 Simon malls in the top 20 markets.

As part of the arrangement, Mallvision will program on HD screens a mix of lifestyle, entertainment and educational content and advertising.

Available inventory includes a 15-second ads every two minutes, a :15 video roll every four minutes, and a :15 screen-wrap every four minutes.

Mallvision360 Digital wil be positioned as part of Access 360 Media’s Shopper360 Network, which includes in-store networks for a handful of chains, to reach an estimated 140 million monthly shoppers.