Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Absolut Vodka became the latest brand to dive into the user-generated content craze, starting a campaign that solicits video, photos and audio clips from consumers.
Over the next two months, “The 100 Absolutes” campaign on Absolut.com is asking users to nominate their favorites in 100 categories ranging from fashion to jokes to metal band. Their nominations can come in the form of text, photo, video or audio files.
The campaign is part of a shift the vodka brand is making to transfer its well-known and received print advertising into a user-controlled online space, according to Patric Blixt, director of new media for V&S Absolut Spirits.
“For
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in