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Starting in the ’80s with commissioning pop artist Andy Warhol to design a vodka bottle, the Absolut brand (handled by TBWA/Chiat/Day) has become a solid (if high-proof) supporter of the arts, and as such, probably has a more successful record than the NEA. There’s a certain amount of glamor surrounding any Absolut project–and this one does not disappoint. “I’m Here” a short film directed by Spike Jonze, is the story of robot love, set in contemporary Los Angeles.
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