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LOS ANGELES – One new item on ABC Entertainment’s 1998-99 schedule is an agency search for part of the $50 million account handled by TBWA Chiat/Day.
ABC is talking to several West Coast shops about a creative-only assignment for its made-for-TV movies and miniseries in the new season, according to Alison Shaklan, the network’s Los Angeles-based vice president of advertising.
Shaklan said ABC is not planning to review other portions of its account. TBWA C/D will continue to handle ABC’s brand image, prime-time lineup, specials and theatrical movie advertising, and all media duties.
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