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NEW YORK ABC on Friday said it has sold out its Feb. 25 telecast of the 79th annual Academy Awards, and while the network would not release a dollar amount, sources said 30-second ad spots sold for about $1.7 million.
Among this year’s advertisers are AT&T, Bank of America, CareerBuilder.com, Coca-Cola, Dove, General Motors, J.C. Penney, Kodak, L’Oreal, Masterfoods, MasterCard, McDonald’s and Microsoft, the network said.
Over the past dozen years, the price of a 30-second spot in the Academy Awards telecast has more than doubled, from about $700,000 in 1995 to $1.6
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