ABC Radio Hires DDB

DALLAS-ABC Radio Networks here confirmed it has chosen DDB Dallas to deliver branding and imaging assignments for its programs and affiliates through an $8-10 million account previously handled in-house.
A representative for ABC Radio said DDB was contracted to promote the multiple syndicated offerings of the network, including its ESPN Radio product, in a mix of television, print, radio, and outdoor executions.
The agency has already produced and aired television commercials touting ESPN Radio in three spot markets in which the service recently added station affiliates: Pittsburgh; Memphis, Tenn.;