ABC Overhauls Primetime Schedule For the Fall

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK — ABC, looking to rebuild its primetime schedule, is adding three new comedies and four dramas for its 2002/2003 season, executives said yesterday at the network’s upfront presentation at the New Amsterdam Theater.

The network is staking its claim to the hour between 8pm and 9pm during the week as the ABC Happy Hour, promising media buyers that ABC will compete for that time slot with a mix of returning and new family-themed comedies.

“As



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in