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The ABC Television Network has become the first company to advertise on New York City Transit’s MetroCard Gold.
A promotion for the sitcom Spin City, starring Michael J. Fox as a deputy mayor of New York, will appear on the back of the card with the line, “Next stop Spin City. Now Wednesdays at 8.”
The card (shown here) will have the same yellow background as the controversial ABC ad campaign devised by TBWA Chiat/Day in Venice, Calif.
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