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NEW YORK Based on the first week of national data from Nielsen Media Research, ABC and CBS are leading the November 2006 sweeps period, with CBS first in total viewers and ABC No. 1 among adults 18-49.
Unlike prior recent sweeps where CBS was the immediate guaranteed winner in total viewers, only 160,000 viewers separate ABC and CBS—so anything can happen. And for ABC, which is up 6 percent in total viewers year-to-year, this is a notable positive given that the audience was expected to diminish without Monday Night Football.
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