Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Abbott Laboratories is poised to name Interpublic Group’s Foote Cone & Belding to handle consumer advertising for its FreeStyle offering, sources said.
The product is a glucose monitor used by diabetics, and sources said billings could exceed $20 million over the next year as the company rolls out a major consumer campaign.
The New York shop pitched last month against WPP Group’s The Quantum Group in Parsippany, N.J., and WPP’s Ogilvy & Mather, also in New York.
FreeStyle
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in