Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
WASHINGTON, D.C. The AARP will launch a $5 million, two-week print campaign on Jan. 4 to oppose President George W. Bush’s proposal to establish private Social Security accounts, according to the lobbying group for Americans 50 and older.
The work, which will appear in more than 50 newspapers including The New York Times and USA Today, was created by the AARP’s current lead agency, GSD&M, an Omnicom Group shop in Austin, Texas. Ads proclaim that the Bush plan would, in fact, cause “Social Insecurity.”
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in