Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This year, the Super Bowl celebrates a serious milestone: It's turning 50. And who better to celebrate than an organization dedicated solely to helping people over the age of 50?
AARP couldn't miss the perfect opportunity to recognize a big birthday that ties so perfectly with its focus. And while the group won't be running an ad during the game, it will be building some momentum for its new ad campaign around the Big Game.
Barbara Shipley, senior vice president of brand integration at AARP, told Adweek the organization knew it couldn't miss out on the chance to spread its message about the joy of turning 50.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in