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Car-care giant Aamco said it is launching a $30 million ad campaign themed “The romance of the road.”
The effort plays up Americans’ love affairs with their cars in a series of testimonial-style spots. Ads target consumers that, owing to the recession, may be losing their local dealerships, delaying new-car purchases or simply wish to keep their current vehicles running longer. Aamco’s signature slogan featuring the “Beep! Beep!” of a car horn remains part of the new commercials.
Washington, D.C.-based
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