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Hill, Holliday Direct
was tapped to develop an integrated marketing campaign for the American Automobile Association as the organization looks to strengthen its brand identity.
The shop, a unit of Hill, Holliday, Connors, Cosmopulos here was selected for the assignment by the national AAA office in Heathrow, Fla., after a review of undisclosed agencies, according to client representative Karen Pelczar. “We do not have an agency-of-record relationship,” she said.
Hill, Holliday Direct was retained to “investigate the development of creative concepts” on a project basis, Pelczar said.
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