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With the arrival of spring, love is in the air in Volkswagen’s new “Luv Bug” commercial—which, contrary to what you might think, isn’t for its classic “love bug” Beetle but for its seven-seater Atlas.
The ad kicks off with some actual love going down in a VW bug overlooking a cityscape. As the couple’s family grows, the Beetle gets swapped out for progressively bigger vehicles, from the Jetta to the Atlas.
Let’s just say each one gets some lovin’ treatment.
The 1:00 spot is punctuated by Dean Martin’s “The Birds and the Bees.”
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