A Struggling Mitsubishi Places Its $95 Million U.S. Ad Business in Review

180LA won the account in 2010

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Mitsubishi Motors has launched a creative review for its U.S. advertising business. Incumbent 180LA will not participate.

The news comes approximately one year after a mileage scandal rocked the Japanese company and just under seven years after its last review, which saw 180LA beat out Cutwater and Barrie D’Rozario Murphy for the business with Schematic on digital. Omnicom’s PHD has handled media planning and buying for Mitsubishi since 2004.

“We are very proud of the work we have done with Mitsubishi over the last seven years, including the current ‘Re-model

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