A Man Hoses Down Every Butt He Can Find in This Comical Ad for a High-Tech Bidet

barrettSF pitches Toto's Washlet

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Fun fact: In Japanese, there’s no euphemism for the word butt.

That’s according to Toto, the world’s largest manufacturer of bathroom fixtures and fittings. They’re based in Kitakyushu, so the folks there should know.

Fortunately for barrettSF, the ad agency working with Toto in the U.S., there are about a zillion ways to refer to that part of the human anatomy here. So take a seat on your money maker and check out the new campaign for a Toto-made high-tech bidet called the Washlet.

To guide you through a shit ton of slang, there’s a character-spokesman armed with a seemingly endless garden hose who sprays a series of well-placed (and SFW) props to make them clean.

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