9 Get to Play for Sports Authority

Retailer Stages Regional Creative Contest
ATLANTA-Sports Authority is expecting responses to questionnaires sent to nine shops seeking the creative portion of its estimated $28 million advertising account.
Client senior vice president of marketing Jeff Handler said the Fort Lauderdale, Fla., retailer “looked at over 40 tapes and credentials” before deciding to hear more from 10 candidates. Cliff Freeman and Partners in New York withdrew from the review because of a conflict, Handler said.
The nine shops are: Gold Coast Advertising, Miami; Harris Drury Cohen, Fort Lauderdale, Fla.;