Earlier this week, BuzzFeed's interview with President Obama—which was billed as a historic, real-time Facebook Live event—never got on track, stalling with a frozen screen after only a few minutes. But Facebook Live's potential for extremely engaging content still seems right in front of marketers to dive into.
Case in point: On Saturday, well-known marine biologist Dr. Sylvia Earle is hosting a pair of live underwater expeditions that will be broadcast on Explore.org's Facebook page, as well as Explore.org, Channel Islands Live and jumbotrons at the Channel Islands National Park in Ventura, Calif., and the National Mall in Washington, D.C.
Earle, who turned 80 last summer, will take viewers on an underwater journey around the kelp forest, which is located near Ecuador and is one of the richest marine environments in the world. She will wear a state-of-the-art sea-diving suit and quite a bit of recording equipment. The kelp-forest view she affords digital onlookers will entail a glimpse into a three-dimensional habitat for marine organisms, and the underwater area is considered an important source for comprehending many ecological processes.
Earle will also take questions about the kelp forest live in real time from kids in Ventura and commenters on the aforementioned Facebook page.
The dives will take place at 1 p.m. and 3 p.m. ET. and are coordinated to sync with the 10th annual National Parks BioBlitz, which encourages folks around the country to participate in non-digital science activities and to document the species that live in national parks. The event was also designed to coincide with Kids to Parks Day, a national event run by the National Park Trust.
A group of goodwill-minded players have set up the livestream event, including the National Geographic Society, the National Park Service, the National Park Trust, Explore.org's parent Explore Annenberg and the Channel Islands foundation.
They hope it goes better than BuzzFeed's latest shot at Facebook Live, and so does everyone else.