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NEW YORK Overture Films has selected Omnicom Group’s PHD as its media agency after a review, the client has confirmed. Other contenders included Horizon Media and Palisades Media, according to sources.
The Hollywood studio is expected to spend about $80 million on ads over the next year, per sources, though neither the client nor the agency would confirm that figure.
“We chose PHD for their creative approach to media communications and were particularly impressed with their unique and original thinking,” said Peter Adee, Overture’s president, world theatrical marketing, distribution and new media.
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