7Up Pitchman Orlando Jones to Retire From Gig

Dr Pepper/Seven Up is looking for a new face for its 7Up brand, as comic actor Orlando Jones winds down his run as an amiable but accident-causing pitchman, sources said.

Jones, who urged con sumers to “make 7Up yours”—be it on a highway, street corner or basketball court— was a relative unknown when he first appeared in 7Up spots in 1999. Since then, however, he has landed starring roles in movies such as Double Take and The Replacements, and now he wants to focus on his film career, according to sources.

Word of his exit surfaces just weeks after the International Food and Beverage Creative Excellence Awards gave him a special act ing award.