$75 Mil. Six Flags Signs MindShare

DALLAS Six Flags said it has contracted MindShare to handle its national media buying business following a review. The assignment had been with Doner.

Southfield, Mich.-based Doner, an independent shop, is also a contender in a separate ongoing review for Six Flags’ creative assignment, sources said. It is competing against a field of undisclosed shops.

The Oklahoma City-based client spent $75 million in measured media last year, according to Nielsen Monitor-Plus.

“We’re continually broadening our knowledge of the media and messages that will resonate with Six Flags guests and potential guests, and working with MindShare will help us develop the right solutions for understanding how to best reach them in key media markets across the U.S.,”