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NEW YORK Groupe Danone has confirmed placing its U.S. media planning and buying account into review. The Paris-based yogurt maker spent $75 million on domestic ads last year, according to TNS Media Intelligence.
The review is the latest step in a country-by-country media appraisal the company started last year. The U.S. incumbent is WPP Group’s MediaCom. Executives at the shop could not immediately be reached for comment.
A client representative said, “This is part of a periodic review that takes place as we analyze the best options for media planning and purchasing.
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