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Club Med will hear presentations this week from seven agencies competing for its $3 million interactive and direct-marketing account.
Vying for the business are Kerker in Minneapolis; MC Direct in Virginia Beach, Va.; Brann Worldwide in Wilton, Ct.; Bozell Kamstra in Fort Lauderdale, Fla.; Wunderman in Miami and New York shops Rapp Collins and Mezzina/Brown. There is no incumbent for the account, said Aimee Schmalzle, Club Med’s director of loyalty marketing.
“We’re trying to integrate both needs into one agency,” she said.
The agencies have been asked to provide ideas for the “acquisition and retention” of customers using the Coral Gables, Fla.,
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