7 Shops Chase BMW's Creative Business

Agency visits begin next week

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BMW of North America’s executives will start visiting agencies next week in the review of its creative business.

The assignment includes national and dealer group advertising directed at the general market as well as African Americans and Hispanics. Total media spending runs about $160 million a year. 

Seven shops are competing for the general market piece, including Hill, Holliday, Connors, Cosmopulos; The Martin Agency; Gotham; The Kaplan Thaler Group; and roster shops Kirshenbaum Bond Senecal + Partners (national projects) and Grey (dealer ads).

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