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DALLAS Nissan’s campaign for the 2007 Sentra takes a documentary approach to the theme “7 Days in a Sentra” with TV spots, Webisodes and outdoor ads from TBWA\Chiat\Day, the client said.
A two-minute commercial shows a man living in his Sentra for seven days, Nissan said.
The campaign derived from research photos of 20-30-year-old drivers who essentially lived in their Sentras, carrying items such as gym clothes, sports equipment, music, food and ways to communicate with the outside world.
Jan
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