$60 Mil. Ikea Returns to Deutsch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Swedish furniture retailer Ikea today said it returned creative duties on its $60 million ad account to Interpublic Group’s Deutsch here, two months after parting ways with Secret Weapon Marketing in Santa Monica, Calif.

This marks a remarriage between the Plymouth Meeting, Pa., client and Deutsch, which helped build the brand in the U.S. from 1989 until Ikea called a review in 2000.

The client had previously said it would hold a review for the business [Adweek Online, Nov.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in