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NEW YORK Pay cable network HBO has awarded media planning and buying duties to PHD here without a review, the client has confirmed. The incumbent agency was OMD. Both media shops are units of Omnicom Group.
HBO, also here, spent $60 million on ads in 2005, according to Nielsen Monitor-Plus.
The HBO shift is the second account gain for PHD in as many weeks, following its addition of $15 million in media chores from watchmaker Timex [Adweek Online, March 15].
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