6 Pitch U.S. Census

WASHINGTON At least six of the seven agencies that responded to the proposal request for the U.S. Census Bureau’s $200 million 2010 campaign have progressed to the oral presentation round, according to sources.

Advancing are: WPP Group’s Ogilvy & Mather in New York, JWT in Atlanta and Young & Rubicam in New York; Omnicom’s GSD&M in Austin, Texas; and Interpublic’s DraftFCB in New York and Campbell-Ewald in Warren, Mich., per sources.

The status of SYColeman, an Arlington, Va.-based firm representing a consortium of 25 shops that would serve as sub-contractors on the business, could not immediately be determined.

Census officials confirmed extending offers to shops to participate in oral presentations in June. They declined to name the shops or say how many will participate.

Agency executives either could not be reached or declined comment.

Y&R created the campaign for the 2000 Census. The government spent $100 million in measured media on that effort, per TNS Media Intelligence.

The Census Bureau intends to select an agency by the end of August.