Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Controversial Review Kicks Into High Gear
BOSTON–The Central Artery/Tunnel Project received numerous responses to its revised questionnaire for an agency to help improve its image, but only a half-dozen contenders have chosen to move forward in the competition, a source said.
According to official documents obtained by Adweek, some 35 advertising and public relations shops as well as design firms and various consulting and public planning companies picked up pitch materials issued by the project, which is in the midst of a costly and controversial effort to improve Boston’s motorways.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in