6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

Edelman Digital makes its annual predictions

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In 2016, we've seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we're going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we've identified as part of Edelman Digital's annual trends predictions for 2017.

Kevin King

Conversational experiences

Messaging apps are becoming the new second home screen.

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